CLIF FAMILY WEBSITE

Pouring Brighter Vibes into Every Click

When Clif Family returned to Noise 13 to revamp their website, it was an opportunity to extend the fresh energy of their new packaging and Mangia! food subscription box into the digital space. The goal was to create a seamless and engaging experience for both business-to-business clients and direct-to-consumer audiences. I collaborated closely with the team to design a user-friendly website that elevated Clif’s online presence while reflecting their vibrant California roots and B Corp values.

We developed a modular, responsive website that ensures functionality across devices while conveying Clif Family’s mission to bring people together through food, wine, and community. Streamlined navigation enhances the user experience, making it easier to explore Clif Family's diverse offerings—from shopping and subscriptions to wholesale and beyond—ensuring the site meets various audience needs with clarity and ease. Whimsical illustrations and fresh photography add a playful, modern touch, bringing the vibrant energy of the updated packaging and subscription box into the digital experience. A refined color palette and organic background textures uphold the brand's premium quality and artisanal craftsmanship that have long defined Clif Family. These elements together strike the right balance between youthful energy and sophisticated refinement, attracting both loyal customers and new fans.

The result is a digital experience that brings cohesion across digital and physical touchpoints, providing users with a seamless way to explore Clif Family’s story and discover all that the brand has to offer.

For a detailed look at the website design process, including the sitemap, wireframes, and final handoff file to the development team, please refer to this Figma file.